![]() Aristocrat makes money from them through in-app purchases which can cost as much as $99. More than half of that figure was earned by its range of social casino games, which simulate traditional gambling activities and are growing at a faster clip than the rest of its mobile division. In just the six months to March, Aristocrat generated $1.34 billion from Pixel United, its mobile gaming arm. The remaining 43 cents is brought in by smartphone games. For every $1 of revenue, machine sales and recurring gambling revenue represent around 57 cents. In fact, mobile games now bring in almost as much cash for Aristocrat as its standalone poker machine operations. Source: Aristocrat Half Year Report (2023) The 70-year-old gambling giant has been quietly transforming itself over the last decade, using a series of acquisitions over the past decade to build a mobile gaming empire. ![]() Looking and sounding like slot machines, these "social casino" games explicitly offer no prizes and yet rake in almost US$1 billion a year for the ASX-listed company. But these days, it makes almost as much money from casino apps downloaded directly to mobile phones. Gaming giant Aristocrat Leisure is best known for its poker machines.
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